The showrunners of The Lord of the Rings: The Rings of Power promise that their fantasy drama for Prime Video will feature all new stories and is not “a reboot or retread” of what JRR Tolkien fans have seen in the movies.

“It’s a new story for most who will watch it. We weren’t interested in a nostalgic play,” showrunner Patrick McKay said Friday during TCA’s summer press tour. “We felt that this show had to earn its place initially, go up or down on its own merits. There are different stories that you have already seen.

“This is before Frodo, before the rings, the time when the rings of power were forged,” added showrunner JD Payne.

Premiering September 2, the series is set in the Second Age of Middle-earth – thousands of years before the events of the the Lord of the Rings movies and novels. Beginning in a time of relative peace, the action follows a cast of characters, both familiar and new, as they confront the dreaded re-emergence of evil in Middle-earth.

“We hope the human drama will be as engaging and accessible to everyone, as well as super fans,” said McKay, who also dismissed concerns that power rings releases alongside another highly anticipated fantasy drama – Dragon House on HBO. The game of thrones The prequel series by George RR Martin, Ryan Condal and Miguel Sapochnik will premiere on August 21.

New dramas also target different audiences. power rings was presented as more family-friendly. (Payne said that if “you’re old enough to read the books, you’re old enough to watch.”) Dragon is more mature; there is nudity and gore in the first episode.

“We don’t think of the show in terms of the genre it’s in and other shows that might be there,” he said. “We are really thinking about [Tolkien’s] the work of life, creating this middle world, the regions beyond Middle-earth… it drowns out what may be happening in another realm elsewhere.

The ensemble headliners are Cynthia Addai-Robinson, Robert Aramayo, Owain Arthur, Maxim Baldry, Nazanin Boniadi, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Lenny Henry, Ema Horvath, Markella Kavenagh, Joseph Mawle, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Dylan Smith, Charlie Vickers, Leon Wadham, Benjamin Walker, Daniel Weyman and Sara Zwangobani.

Payne and McKay are joined by executive producers Lindsey Weber, Callum Greene, JA Bayona, Belén Atienza, Justin Doble, Jason Cahill, Gennifer Hutchison, Bruce Richmond and Sharon Tal Yguado. The producers are Ron Ames and Christopher Newman. Wayne Che Yip serves as co-executive producer and directs with Bayona and Charlotte Brändström.

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